Flipkart, India’s main e-commerce platform, has lately acquired Scapic, a startup that makes a speciality of AI-based digital and augmented actuality. The acquisition goals to reinforce Flipkart’s expertise capabilities and supply a greater buying expertise for its clients.
Scapic, based in 2017 by Sai Krishna V Okay and Ajay P V, is a cloud-based platform that enables customers to create and publish AR/VR content material with none coding or design expertise. The beginning-up has beforehand labored with a number of manufacturers and companies, together with Titan, PepsiCo, and Myntra, to create immersive buying experiences for his or her clients.
Flipkart plans to leverage Scapic’s expertise to create AR/VR-based options and instruments that may allow clients to make knowledgeable buy selections. This transfer is predicted to assist Flipkart create a differentiated buying expertise for its customers. Kalyan Krishnamurthy, CEO of Flipkart, mentioned, “Scapic’s artistic options have helped manufacturers throughout industries to reinforce their buyer expertise within the digital area. We’re delighted to welcome Scapic’s staff to Flipkart as we proceed to concentrate on offering an immersive buying expertise to our clients.”
Flipkart’s acquisition of Scapic is in keeping with the e-commerce platform’s efforts to leverage expertise to create a seamless and handy buying expertise for its clients. The platform has invested closely in expertise and knowledge analytics over the previous few years to enhance its providers and choices.
This acquisition comes at a time when the usage of AR/VR expertise within the e-commerce business is on the rise. A number of e-commerce platforms, together with Amazon and Alibaba, have been experimenting with AR/VR-based options to reinforce their clients’ buying expertise. In accordance with a report by a well-liked market analysis firm, the worldwide AR/VR market is predicted to develop from $10.7 billion in 2019 to $72.7 billion by 2024, at a CAGR of 46.6%. The report additionally highlights the rising adoption of AR/VR expertise within the retail business, pushed by the rising demand for immersive buying experiences.
Flipkart’s acquisition of Scapic is a strategic transfer geared toward staying forward of the competitors within the e-commerce area. The acquisition will allow Flipkart to leverage Scapic’s expertise and experience to create a differentiated buying expertise for its customers. Sai Krishna V Okay, CEO of Scapic, mentioned, “Flipkart has been on the forefront of expertise innovation within the e-commerce business, and we’re excited to be part of this journey.
Our staff’s experience in AR/VR expertise will allow us to create immersive buying experiences for Flipkart’s clients.”
That is Flipkart’s third acquisition this yr, with the e-commerce platform buying the mental property rights of Mech Mocha, a cell gaming start-up, in January. In March, Flipkart introduced the acquisition of Cleartrip, a journey reserving platform.
Flipkart’s acquisition of Scapic is a strategic transfer geared toward enhancing its expertise capabilities and making a differentiated buying expertise for its clients. The acquisition will allow Flipkart to leverage Scapic’s experience in AR/VR expertise to remain forward of the competitors within the e-commerce area. The worldwide AR/VR market is predicted to develop considerably within the coming years, pushed by the rising demand for immersive buying experiences. Flipkart’s transfer to accumulate Scapic is a step in the correct course to faucet into this rising market